Museum Skills Lab: Building a Marketing Plan

Come learn the basics of building a museum marketing plan from David Wicai, former Manager of Marketing and Communications at Utah Arts and Museums, and the current Director of the Land Cruiser Heritage Museum. Workshop will include hands-on activities, as well as an opportunity to begin working on a marketing plan for your own museum.

Workshop Materials:

• PowerPoint
• Handout 1: Organizational Analysis
• Handout 2: Marketing Mix
• Handout 3: Understanding Your Audience
• Handout 4: Communication Strategy
• Sample Marketing Plan from Network for Good